If you own or manage a business, one of the best things you can do for yourself and for the business is to write a book. This is a more effective form of advertising and promotion than any newsletter or brochure could ever be. As an author, you achieve a credibility and stature that only few business people attain.
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This is the section in every bookstore that rings up the highest sales. It started about 30 years ago with I'm OK, You're Ok, and continues today with such best sellers as Rich Dad Poor Dad and Chicken Soup for the Soul and its endless spin-offs leading the crowded pack. If you've got a book about how to make people healthier, wealthier or happier, you can sell a lot of books.
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| You don't have to be rich or famous to write an interesting, successful biography or memoir. (Some of the most boring books ever written were about the rich and famous.) But if you have the ability to be brutally (or even humorously) honest about yourself, people will read it. They'll read it because the truth about anyone's life...the unvarnished and detailed truth...is endlessly fascinating. |
One of the best ways attorneys can market their law office is to write a legal advice book. If you are an expert in a specific area of law, such as personal injury, DUI, social security disability, divorce, workers compensation, car insurance, and many other subjects, becoming a published author catapults you ahead of the competition. You’ll spend far less publishing a book than you spend for a Yellow Pages ad—and you’ll quickly learn that a book is a far more effective form of marketing. Many lawyers are intimidated about the prospect of writing a book, but Word Association will show you how you can do it easily, quickly, and affordably, guiding you every step of the way.
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