BOOK PUBLISHING FOR SELF PUBLISHERS

OPTIONS & PRICING

So how much does it cost to publish your book with Word Association?

To some extent, you can decide how much you want to spend, based on your goals and your budget.

We offer a comprehensive Standard Package for 1200.00. The services included in this package are below:

Standard Package: $1200.00
Cover design
Page formatting/interior design*
ISBN, bar codes, and Library of Congress Number
Listing in Books in Print
Listing on Amazon, Barnes & Noble, and Word Association websites
Listing with nation’s two largest book wholesalers
12 complimentary copies

Options:
Marketing: $1200.00 package (see below)
Copy editing: $0.02 per word
Advanced editing: price quote upon manuscript review
Photo scans: $6.00 per scan
Color interior pages: price quote upon manuscript review
Cover design requiring original art design: $500.00
Book publicist: price quote upon manuscript review (see below)

eBooks: $400.00
Amazon Kindle
Barnes & Noble Nook
Apple i-pad
Google books

The Standard Package is a good deal because, if priced separately, those items would cost more than the package price. But some people may not want or need all of those services. If you delete services we can help you to lower the total cost. For instance, some people may be able to provide the cover design or the page formatting; if it is done correctly, we can deduct a portion of the set up fee. It’s important to mention that cover and interior design are very exacting, and more often than not we end up having to invest time in fixing the files—which we do have to bill you for. So unless you are yourself skilled in these area or you know a professional who can do this work, you are better off letting our own designers do it. They are the best in the business.

If you are wondering whether or not you need the various ebook editions, we can tell you that there has been a dramatic increase in ebook sales in the past year. If your book is not available in the popular ebook formats, you will definitely lose sales. Amazon reports that slightly more than 50% of all of its books sales are ebooks. Can you afford to ignore this market?


Printing Options
Word Association offers two plans for printing your book. The key to your choosing has to do with how many books you feel you can initially sell. Period. Here's how to gauge: If you  already have a public following, perhaps you write a column for your local newspaper, or you are a public speaker, a popular chef at a well-known restaurant, a teacher, host a radio talk program, or are a religious or community leader, you will likely be able to sell more books on your own because of what you do and who you are.

Those authors who are recognized experts in their fields or those who have identified a target group for their books can expect higher sales faster. Those books will also likely be able to attract more media attention, which of course sends book buyers to the book stores into your direction to purchase even more of your books.

Plan A

If you fall into this first category, your best choice is our Plan A. This plan, which requires a larger initial investment, will enable you to purchase your books at a lower wholesale cost. That means, of course, you will enjoy a greater return or profit as you sell your books. Since the initial investment you make is a one-time fee, re-prints of your book and subsequent sales will bring you an even better return. Authors who succeed best with this plan are primarily writers of non-fiction. This not to say that an experienced or known novelist, poet, or children’s book author cannot do well with our Plan A. It depends upon how much effort, time, and money you can put into promoting and publicizing your book.

Plan B

For those of you taking that first leap into the world of publishing without a niche audience or sales track record, we have designed Plan B. This program is something of a safety net because it enables you to make the smallest investment. Word Association prints your books at our expense, and we pay you a royalty.  You can, of course, order a supply of your books for your personal use, at half off the list price. As your book gains momentum and sales improve, you can and will eventually be able to purchase larger quantities of your book at a lower cost per book, therefore bringing your profit margin to that of Plan A. The choice, as always, is yours to make at any time.

Editing-Proofreading-Ghost Writing
Editing is one of the most important services we offer here at Word Association. That’s why it is at the top of the list. The criticism that is most frequently leveled at self-published books is that they are not subject to the same rigorous editing as books that are published by “traditional” publishers. There is a lot of truth to this criticism. When we receive a manuscript at Word Association, we let you know up front if we think the editing is sub-par. If it is, you have the choice of either finding your own editor, or using one of our editors. Or you could go to a vanity press that doesn’t give a whit about quality editing. Check out the credentials of our editors on the “About Us” page.  They are pros, and they will most certainly improve your manuscript.

Proofreading involves checking the manuscript carefully for errors in spelling, punctuation, and usage--as well as checking for formatting glitches such as improper line or paragraphs breaks. Most writers, even the best ones, need someone else to proof their own work. You don't necessarily need to have one of our editors do it--you could hire someone, or maybe you know a retired English teacher who would be willing to do it for you. But whoever proofreads your book, you--the writer--are finally responsible for the finished product. No one will guarantee perfection. In fact, rare is the published book that doesn't have a single mistake in the first printing. So when you get your manuscript back from the proofreader you will want to review it very carefully.

If you have an idea for a book but don’t have the time or the talent to write the book yourself, we can do it for you. Ghostwriting has a time-honored tradition.  We work with writers we know to be highly-skilled in their craft and choose the one most suited to a given project. Our writing programs, which are designed to preserve the author’s voice and intent, are offered at various levels depending upon the amount of preparation work to be done.  Writer and client work closely, and our writers will draft some preliminary pages for approval, to make sure that the writer and client are a good fit.

There are three levels:
Level One:  The book is written from an author’s rough draft.
Level Two:  The book is written from a detailed outline.
Level Three:  The book is written from an interview with the author.
The fee for ghostwriting depends almost entirely on how much time the project will take.


Cover Design
A smart cover design is essential. It can be as simple as stylized typography in one color. Or it can be as intricate as a full-color photograph or an original piece of art. You can spend a lot of money on a terrible cover, and you can spend a lot less money on a terrific cover. At Word Association we will make sure you get your money's worth. Check out our bookstore pages to see samples of the many covers we've designed.

Cover design prices range from $200 to $750, depending upon complexity. You tell us what you want, and we will try to design a cover within your budget. If you already have prepared a cover for your book, we will be happy to use it. If it has been prepared to the exact specifications required, there will be no additional fee. If we have to scan your artwork to prepare the cover, the fee is usually $200 or less.

Our cover design fees also include preparation of the back cover. In many ways, the back cover is as important--some would say even more important--as the front cover. The back cover is the hook; here is where you "sell" the book. We know all of the various ingredients for a successful back cover design.

Interior Design

The design of a book has a profound influence on its readability and ultimate success. Our professional page design and typesetting will provide the author with an original design that is both aesthetically pleasing and appropriate to the subject.

If you intend to typeset your own manuscript (or have it done elsewhere for you), make certain that you consult with your publisher first. It's true that you can save yourself some money by bringing camera-ready copy to the table, but preparing a manuscript for book publication isn't as simple as it may seem. What you thought was camera-ready may in fact require hours of reworking and re-formatting. You can save yourself a lot of time, money, and headaches by getting exact specifications beforehand.

Our fee for typesetting is $5.00 per manuscript page (8 1/2 x 11, double-spaced). If you submit your manuscript on disk, we charge $2.00 a page for formatting.

*The $1200.00 base rate is guaranteed only after the manuscript has been reviewed by our staff. Manuscripts containing charts, graphs, illustrations, lists and other special features that present formatting complexities may result in increased charges. In such cases, we will notify authors of price estimates. We will return the deposit payment of authors unwilling to incur additional fees.

Printing & Binding, POD (print on demand)
Our printing division, Costello Printing and Graphics, will supervise the print production, guaranteeing your book will be printed to perfection. Our twenty-one years in the industry afford you the benefit of our in-depth knowledge of stock, ink, and paper. Books are printed using the latest digital technology, and we offer a variety of bindings, including "perfect", hardcover, and spiral or coil.

One of the reasons we can save you money is that we rarely have to subcontract any part of the publishing process: editing, typesetting, proofreading, printing, binding, and marketing can all be done in-house. That means no middlemen; thus, no markup. We control production, and we control costs. The savings is passed on to you.

Our state of the art digital book publishing technology allows us to print books "on demand." This means that short runs and reprints can be produced quickly and economically. And beautifully. We are happy to send any interested writer a sample of any book we've published.


Book Credentials
Any book which we choose to publish under our imprint will be assigned an ISBN (International Standard Book Number). There is no extra charge for this service. Since many bookstores will not even consider selling any book that has no ISBN, this is an important credential. We will also have an ISBN bar code imprinted on the book cover or dust jacket--again, at no additional cost. Most bookstores now require this bar code for scanning purposes. We also assign a Library of Congress number to any book that qualifies for one. The LOC is prestigious, because your book will not only be listed in the Library of Congress, but your book will actually be on its shelves.

Marketing & Promotion

MARKETING PACKAGE
:  $1200.00

Your Word Association Marketing Package is designed to help you light a fire, build a bridge, and start the buzz about your book.  The goal is to sell your book by letting readers know what it has to offer them, motivating them to buy it, and making that purchase simple and easy.

Word Association has accounts with all of the major book industry channels, including Amazon, Barnes&Noble, and also with the nation’s largest book wholesalers, Ingram Book Co. and Baker & Taylor. This means that your book will be listed in the database of these large companies, making it easier for individuals and bookstores to find and order your book.
Your book will be posted and sold online at Amazon.com, Barnesandnoble.com, and Googlebooks. We also complete and submit the Advanced Book Information (ABI) form, ensuring that your book will be listed in Books in PrintIt’s the most important directory in the book industry.

BASIC MARKETING PACKAGE MATERIALS
Word Association will write, design and print the following:
 (25) News Releases
A sample cover letter
(100)  2-sided Business Cards
(100) bookmarks
(50) 2-sided post cards
(5)  11 x 17 full color posters
(5) 8 ½ x 11 full display card
(25) promotional book covers with author bio and photo
(5) promotional, pre-publication copies of your book will also be included in this package

Also available upon special request are price quotes for
Additional pre-publication copies of your book
Oversized posters and banners
Additional quantities of any of the marketing materials
Personalized catalogue envelopes

Publicity
For authors who want to take their marketing activity to the next level, we partner with Sherry Frazier at Frazier Public Relations for author publicity programs. Sherry creates custom publicity programs and marketing plans designed to bring nationwide attention to the author and book. She also works with the author to seek awards, greater distribution of the book, book reviews, endorsements, speaking engagements, press/book tours and national and local media campaigns. Website, press kits and any copy needed to help "sell" the book are created as part of an overall author program. Please contact us for more information about publicity for your book. We will be happy to set up a telephone meeting between you and Sherry to discuss your goals. You can read more about Frazier Public Relations at www.FrazierPublicRelations.com

Distribution
Word Association has accounts with all of the major book industry channels, including Amazon and Barnes&Noble, and also with the nation’s two largest book wholesalers: Ingram Books and Baker & Taylor Book Company (almost all independent booksellers buy from these two wholesalers). This means that your book will be listed in the database of these large companies, making it easier for individuals and bookstores to find and order your book. Being listed with these outlets is no guarantee of sales or that they will even stock your book., But it is an important first step in the difficult and complicated job of distributing your book and getting it out into the world.

Royalties and fulfillment
Plan A. Author Royalties: 100% on all orders filled directly by the author. Under Plan A, authors have paid Word Association for the printing of their books. These authors own their books and are free to use them in any way they see fit: they can sell them at full list price; they can discount them for special events; they can even give the books away. Any profits Plan A authors make on the sale of books is 100% their own. We are out of the loop.

If we fill orders for your books, we charge a flat fee of 35% of the net sale. For example, if we receive an order for your book from Amazon or from Barnes & Noble, we fill these orders ourselves (from your supply of books) because Amazon and BN are our customers. Any authors who wish to open their own accounts with these internet retailers are welcome to do so. Authors will then do their own order fulfillment and keep 100% of the sale.

Plan A authors typically order 500 books. Usually they take possession of half of the books and leave the other half in our warehouse. We use these books to fill orders. However, Plan A authors also have the option of taking possession of all of their books. In this case, when we receive an order for your book we will print the book “on demand”, at our own expense. We then pay the author a royalty of 30% of the sale.

Plan B. Author Royalties: 30%
In Plan B, Word Association pays authors a royalty of 30% of the purchase price of the book. For example, a book with a list price $20.00 will earn the author $6.00, if it is sold at the full list price. If the book is purchased by a re-seller (either a bookstore or other re-seller) the author royalty is 30% of the invoice. Example: if the re-seller takes a 50% discount on a book with a list price of $20.00, the author's royalty is 30% of $10.00, or $3.00.


If a re-seller requires more than a 50% discount, the royalty we pay authors on these sales is reduced to 20%.

Author royalties do not begin until a book has achieved $25.00 in total sales. At that point, authors receive a royalty report and a check once every quarter for the first year. After the first year the frequency of royalty reports depends upon how active book sales are. At the very least, we issue royalty reports once a year.

Author Royalties: 50% on e-books

In both Plan A and Plan B, Word Association pays authors a royalty of 50% of the purchase price of the book. For example, an e-Book with a list price of 12.00 will earn the author 6.00, if it is sold at the full list price. If the e-Book is purchased by a re-seller (either a bookstore or other re-seller) the author royalty is 50% of the invoice.

eBooks
 Today the book industry is experiencing a revolution. E-books or digital books are surging with multi-million dollar sales, as many bookstores sadly struggle to stay alive. However, paper books are still selling (although a big chunk of that business takes place on-line.) Nevertheless, I believe there will always be a cherished place in our culture for the paper book as well as the bookstore, even if it isn’t the big box variety.


What does this mean for the self-published author? You need to do it all.
In our house, we read from our Kindles, our Nooks and from our paperbacks. And I think we’re representative of a lot of people. Some time ago, we instructed our designers to begin learning how to create well-crafted eBooks. (Note: there are a lot of badly formatted eBooks out there—some of them you can hardly read.) Today our team may be one of the most experienced design staffs in the eBook business. And our authors are reaping the benefits of having their books available in the most popular eBook formats.

eBooks offer instant gratification—hear about a book on TV or radio, read about it on a web site, have a friend recommend it, and download it to your eReader in seconds. Travelers can carry hundreds of books on their slender, lightweight eReaders for endless hours of entertainment, research, or study.

Self-published authors—even those who released their books some time ago—have an amazing opportunity to tap new markets by converting their books into eBooks.

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