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ECONOMICS
by by Hemmat H. Safwat and Ibrahim M. Oweiss

Conventional economics theory embodies concepts that are many times difficult to grasp and are perhaps no general enough to accurately reflect the dynamics of your current market place. In the past, economics theory mainly dealt with issues of transactions and exchanges in terms of matter and energy. But the reality is that humans are the core of all transactions and exchanges. Perhaps this is why academia has generally tended to allocate the study of economics to the category of a pseudo-science.

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