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High-Tech Strategies in the Internet Era
by Kathleen E. Brush, Ph.D.
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The Internet's impact on the development of high-tech strategies, particularly early on, will be intense as uncertainty and complexity reign. Successful strategies will have to be designed to account for the uncertain effects of: increasing global interconnectivity, unprecedented technological change, maintaining interoperability among evolving technologies, a constantly changing competitive landscape, and collapsing and expanding industries.
Brush believes that strategy is the sine qua non of survival and success in the wild and wonderful early days of the Internet. Marrying theory with practice, High-Tech Strategies in the Internet Era is an A-Z book on strategy. It offers practical but thought-provoking advice, step-by-step processes, real-world examples, and special advice to managers on their role in the strategy process. It covers key points, such as the important role of partners and of industry selection in achieving success, and the realization that high-tech strategies are by default global strategies.
Kathleen E. Brush, Ph.D., has twenty-one years of experience in the high-tech industries in the United States and abroad, including fifteen years in executive management positions. She has spent fourteen years working with Silicon Valley companies, including Seagate Software and Boole & Babbage.
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