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Selling On Your Strengths
by Stephanie Tursic Burns
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Before Selling On Your Strengths:
A premier out-sourcing organization whose unique capabilities allow us to perform hands-on, labor-intensive work and offer many other time- and cost-saving services to the advertising/marketing industry.
After Selling On Your Strengths:
Responsible for more than $5 million in direct mail projects during 2000 while working with six Fortune 500 companies
- Worked closely with 150 different creative/marketing directors in 2000
- Responsible for printing, folding, collating, labeling, delivery, and distribution of more than 1,360 direct mail projects in 2000
- Average employee tenure: eight years
- All work is performed on site and guaranteed
Before Selling On Your Strengths:
Our unique capabilities allow us to provide non-profit groups with the tools they need to develop, maintain, or expand their organizations' competitive edge
After Selling On Your Strengths:
Aided 10 Northeast Ohio non-profit organizations to an average 25% increased growth rate in 1999
- Guided 103 non-profit board members to increase income 15% and reduce expenses 12% (Average of all organizations)
- Educated non-profit staffs to develop 53 programs and write 76 grant proposals
- Developed eight long-term resource and fund acquisition plans
- Increased community involvement and support for each non-profit organization by at least 13%
In this book you will discover:
- 6 steps to selling on your strengths
- 17 ways to engage your customer's emotions
- 10 ways to engage your customer's outward appearance issues
- 3 steps to determine your most profitable customer
- 9 steps to determine your customer profile
- 12 steps to ensure all your sales efforts sell on your strengths
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